What is Native?
Native Squared helps individuals and businesses protect our planet, one Square at a time.
We’re transforming the outdated, flawed, one-dimensional voluntary carbon market into a true multi-metric nature market mechanism that is tangible, scalable, transparent and future-proofed.
At its core, Native is reimagining how we engage with and value nature. Every Native Square is a real, tangible 3m² area of rainforest, mangrove, coral reef, or other threatened ecosystem—about the size of a human arm span. When you protect a Square, you’re not just purchasing a credit or a metric. You’re protecting or regenerating a real place on Earth that you can see on our map, and you can track your impact across three vital dimensions: carbon, biodiversity, and community.
We built Native in response to growing frustration with the status quo. Existing carbon markets are opaque, reductionist, and often unjust. By reducing the value of nature to tonnes of carbon they grossly undervalue nature and frequently exclude the people who know it best—Indigenous and local communities. These flaws don’t just lead to poor conservation outcomes. They create perverse incentives, unnecessary barriers to entry, erode trust and choke funding to the world’s most precious and biodiverse ecosystems.
Native is different. Our approach is tangible, transparent, and holistic. With every Square you protect, you get a live view of your impact through our interactive map and personalised dashboard. Our proprietary ABC Methodology goes beyond carbon to assess the true value of nature ensuring that every project is evaluated not just on carbon, but also on biodiversity value and social benefit.
This isn’t charity. It’s a new model of planetary stewardship. Native Squares are used by individuals as meaningful gifts or personal contributions, by SMEs as part of their sales and marketing, and by larger companies to meet their net zero targets and ESG commitments, engage employees, and tell a better story which goes beyond carbon. In our first project, protecting a 3m² Square of rainforest costs just $3—less than a cup of coffee and yet more than a logging company would pay for the same area.
What makes Native truly transformative is our commitment to fairness. In our first project up to 90% of revenue benefits local communities who protect and steward these ecosystems. With Native, Indigenous guardians gain both resources and recognition for the role they’ve played in protecting our planet for future generations. Fair and Square.
Our first project safeguards 60,000 hectares of rainforest in the Solomon Islands, a region facing immense pressure from logging and exploitation. We also have a pipeline of new projects in development—including mangrove restoration in the Philippines and Tanzania, oyster reef regeneration in the Netherlands, and marine protected areas in Tonga.
Whether you’re an individual or an organisation, we invite you to join us in protecting our planet, one Square at a time.
Ready to protect your first Square? Explore the map or start here.