Partner Spotlight: Canopy

Building a Greener Digital Future with Native Squared

At Native Squared, we’re proud to partner with Canopy, a cloud brokerage company that has integrated sustainability into its business model from day one. Founded by James Marks, Canopy helps organizations, from scale-ups to mid-market companies, negotiate cloud contracts and optimise infrastructure with a vendor-agnostic approach. Their no-win, no-fee model allows clients to identify the best cloud solutions, consolidate deals, and execute full implementation and migration roadmaps at zero upfront cost.

But what truly sets Canopy apart is their commitment to sustainability. As James explains, “With the AI boom and the rapid growth of data centre demand, cloud infrastructure consumes vast amounts of electricity and water. It’s essential that we find ways to limit, or at least neutralise, our environmental impact.”

Beyond Canopy’s business mission, its founder James Marks is also a Founders Pledge member, a global community of entrepreneurs committed to using their success to drive positive change. For James, philanthropy and impact have always been the ultimate goal — both personally and professionally. Partnering with Native Squared represents a natural next step in that journey, aligning his individual values with his company’s ethos to ensure that every deal Canopy brokers contributes to a better, more sustainable future.

The environmental footprint of digital infrastructure is growing fast. Data centres already account for an estimated 2–3% of global electricity use, and that figure is expected to rise sharply as AI adoption accelerates. By partnering with Native Squared, Canopy Cloud ensures that the expansion of the digital economy is matched by investment in the natural world.

Through this partnership, 1% of the savings Canopy generates for its clients will go directly toward protecting and restoring rainforest ecosystems via Native Squares, geotagged 3m² parcels of nature backed by 40 years of environmental rights. Every Square sold supports biodiversity, carbon sequestration, and community livelihoods in vital ecosystems around the world.

“For us, it was only fitting that a company called Canopy should help protect real canopies,” says James. “As cloud and AI adoption grow, it’s critical that we embed sustainability into the digital economy from the outset, not as an afterthought. With Native Squared, we’re ensuring that every transaction does some good.”

As cloud computing continues to expand, partnerships like this represent the kind of regenerative economy the world needs, one where technological progress directly fuels planetary protection.

Together, Canopy and Native Squared are proving that green growth is possible.